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The Demand Creator Blog

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HubSpot CRM Review: Still the Best Sales Driven CRM

I write about a lot of subjects on this blog (some might say too many). The one post that continues to generate more traffic and more questions in conversations I have with executives and salespeople is the post I wrote 15 months ago reviewing what was then HubSpot’s new CRM. Over the last few months, I’ve lost count of the number of times I’ve been asked, “Doug, do you still like HubSpot’s CRM?” I’ve been promising people that I’ll write an updated review of the CRM and I figured HubSpot’s...

7 Tips for Creating a Flexible Messaging Approach that Drives Sales Results

Since sales and marketing teams have existed, there have been many epic battles between the two....

The 5 Metrics to Assess the Strength of Your Sales Growth

In case you can’t tell, I love (good) data. The effective use of data is one of Imagine’s core...

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with MacNair...

9 Tips to Control Inbound Marketing Chaos

It’s spring in Wisconsin…I think. For those of you who don’t live here or really anywhere in the...

How To Manage The Demand Generation Funnel to Create Predictable Growth

I’ve been leading growth efforts for companies for 25 years (YIKES! That’s a long time). Make no...

Is Your Technology Strategy as Clear as Your Sales and Marketing Objectives?

From the time I was a little boy, I’ve always been fascinated with technology. This love followed...

7 Objections to Implementing a Sales Development Approach

As we’ve written about before, growth-oriented companies have a serious lead management problem. As...

5 Examples of The Worst Outbound Marketing I’ve Seen...And What To Do Instead

I have to admit that I am both dismayed and frustrated. For quite some time now, I’ve been...

Attention is the Key to Successful Demand Generation: Here’s How to Get It

Last week, I had the chance to hear Gary Vaynerchuk’s keynote presentation at the Rainmaker 16...