Every now and then I have a week that reminds me that I live in a bubble. I've been at the forefront of inbound and content marketing for so long that I sometimes forget that there are still many, many mid-market companies that look at the strategy with doubt. You would think that stats like these would have already convinced them: B2B companies that blog generate 67% more leads per month than those that don't. Content marketing produces 3 times more leads per dollar than alternatives....
