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The Demand Creator Blog

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3 Reasons Why Inbound Marketing Efforts Fail

Editor's note: This post originally appeared on the HubSpot Marketing Blog. The subject has a been a recurring topic of conversation recently so we are republishing it here. With millions of dollars spent each year on marketing automation and inbound marketing strategies, the time has come to stop and ask the question, “Are the investments worth it?” or more plainly “Do these strategies actually work?” On one hand, the answer is unequivocally “Yes!” However, for an increasing number of...

Inbound Sales: Beware of Those Who Claim to Manufacture Antiques

This may sound weird coming from me, but seriously the Inbound world needs to settle down and gain...

What Ricky Bobby Can Teach Inbound Marketers About Demand Generation

I wanna go fast. -- Ricky Bobby, Talledega Nights Much has been written about the radical changes...

6 Recipes for Tweets that Will Drive Traffic to Your B2B Blog

As you probably heard, Twitter recently turned 10. It’s hard to believe that 10 years have passed...

[Video] The Demand Creator Minute: The Sales Value of Content

Every now and then I have a week that reminds me that I live in a bubble. I've been at the...

HubSpot CRM Review: Still the Best Sales Driven CRM

I write about a lot of subjects on this blog (some might say too many). The one post that continues...

7 Tips for Creating a Flexible Messaging Approach that Drives Sales Results

Since sales and marketing teams have existed, there have been many epic battles between the two....

The 5 Metrics to Assess the Strength of Your Sales Growth

In case you can’t tell, I love (good) data. The effective use of data is one of Imagine’s core...

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with MacNair...

9 Tips to Control Inbound Marketing Chaos

It’s spring in Wisconsin…I think. For those of you who don’t live here or really anywhere in the...