Since sales and marketing teams have existed, there have been many epic battles between the two. Perhaps one of the most heated and frustrating (for both sides) has been the battle over personalizing content for prospects. Full disclosure: I’ve been a marketer for 20 years and would certainly admit that I tend to take a marketer’s viewpoint on this. Marketing’s job has always included creating (some might say controlling) the message and content sales reps use to sell the company’s product or...
