A short while back, I wrote about some of the worst cold emails I’ve received. Unfortunately there are far more bad examples of cold emails than there are good ones. I’ve gotten into several debates recently (I know...hard to believe) about the efficacy of cold emails in the first place. I find the opposition to cold emails comes from two camps: Those who simply (and falsely) believe that there is no place for outbound tactics today. Those who feel that email is the problem. Their argument is...
