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The Demand Creator Blog

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5 Inbound Marketing and Demand Generation Observations from HubSpot Partner Day

I think I’ve recovered from my latest visit to Boston for HubSpot’s annual get together for their top partners. As usual, it was two days filled with insights, conversations about the future and some adult beverages. This was the third edition for this event from HubSpot, and having been to all three the biggest changes I noticed are: There are a lot more people and companies pushing inbound marketing forward. The seriousness of the conversation and tactics continues to get deeper and deeper....

6 Tips for Getting the Most from Your Marketing Automation Software

When I first learned about marketing automation software, I was instantly a fan…a huge fan. It was...

3 Strategies to Make Your Product Easy to Sell

Those who know me well know that there are five things that I absolutely love: sales, marketing,...

5 Reasons Your 10,000 Website Visitors Aren't Turning into Customers

So…you’ve reached the magic number…the visitor goal you set for your website. In fact, you’ve...

5 Lessons I Learned Building Imagine's Sales Development Team

A little more than two years ago, we set out on a mission to build a sales development team. We...

How to Create an Editorial Philosophy that Drives Sticky Content

Have you ever stopped to think about what makes a publication a publication? Unless you’re involved...

5 Keys to Starting an Effective Sales Development Team

One of the hottest trends in sales today is the utilization of sales development as a key tactic in...

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to...

25 Reasons You Should Quit Blogging

Blogging is an integral part of any inbound marketing effort. The problem with blogging is that...

6 Rules To Write Cold Emails That Stick

A short while back, I wrote about some of the worst cold emails I’ve received. Unfortunately there...