Captain’s log, stardate 69926.6 It appears our small B2B marketing team has been brainwashed. I believe recent visitors from the nearby planet of IT are responsible. I’m having trouble communicating with them. They’re speaking a language not native to marketers. For their own safety, I have them isolated in the conference room. Anyone else feel like that is what has happened to marketing over the last several years? I know I do. Marketing has always been a mixed bag of tricks. In the past, it’s...
