As a marketer, have you ever been in a meeting where someone (usually a salesperson) asks what is marketing really doing for us? What value do they bring or why do we even have a marketing team? If you have, you know it is an uncomfortable spot to be in. The seemingly great divide between sales and marketing leads to these types of questions more often than it should, even in 2016 – in businesses of all shapes and sizes. Perhaps the bigger question for marketers is are you prepared to answer...
