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The Demand Creator Blog

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3 Things B2B Marketers Can Learn from Pokemon Go

So on Sunday, my son asked me to take him to a park that he hasn’t been to since he went there on a kindergarten field trip nine years ago. It’s a nice park but I wasn’t sure why my 15-year-old decided, out of the blue, that he needed to go to this park which is about 20 miles from our house. I asked some questions about who was going to be there and what they were planning to do. He told me some of his friends were going to hang out there. I was still puzzled…the park has playground equipment...

Top 5 Sales Issues to Focus on During Q3 and Q4 for a Prosperous 2017

I know it’s hard to believe but we are already halfway through the calendar year! If you are like...

5 Tactics to Shorten Your Sales Cycle

According to BrightFunnel, a marketing intelligence platform for B2B selling, deals are more...

4 Books to Read Before the End of the Summer

The dog days of summer have arrived, and that means fireworks, some time at the beach (or wherever...

3 Tips to Get Your Prospects to Love Your Content as Much as 4th of July Fireworks

If you’re like me, you had the opportunity to take in at least one 4th of July fireworks show over...

My Market Isn't That Big...Does Inbound Still Work?

A topic has come up repeatedly in conversations that I’m having with executives. They’re sharing...

The 6 Marketing Metrics Your CEO Cares About (Even if They Don't Know It)

Wow…there are a lot of things marketers can measure these days. For years, it was difficult to...

[VIDEO] Five Tactics to Finish 2016 Strong

Where did the time go? It seems like it was just a couple of weeks ago when 2016 was just getting...

Are You Ready to Win With Millennials - 7 Things B2B Marketers Need to Know

Is your B2B marketing strategy stuck in the dark ages? When was the last time you revisited your...

3 Ugly Truths About Inbound Marketing

While it’s no secret that I’m a big fan of inbound marketing, I like to consider myself a...