Hit the number. Three words that stand out and dominate the thinking of growth-oriented sales executives across the world. It’s no surprise that so much attention is paid to these words, as research continues to indicate that most salespeople are not hitting the number. While there are plenty of blog posts, articles and books (oh my, there are a LOT of books) on the topic of selling better, I’ve found that the vast, vast majority of them take an individualized, technique-oriented approach to...