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The Demand Creator Blog

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Technology: Sales and Marketing Friend or Foe?

Today, I received an email offering me a report about sales enablement platforms. Yesterday, I received six emails from sales development reps suggesting I talk to them about the technology their respective companies offer that I essentially can’t live without. Unless you’re living “off the grid,” I’m sure you’re experiencing some level of the same thing. Technology in the sales and marketing space can be overwhelming…and scary. It can also be life-changing in a positive way. Finding your way...

7 Reasons Your B2B Social Media Approach Isn't Driving Results

One of the tools in all inbound marketers toolkits is social media. Falls right into the attract...

Messaging Can Make or Break Your Demand Generation Strategy

Hola from a beach in Mexico! That's right...I'm taking a vacation. Today's blog post is "my message...

7 Ways to Optimize Your B2B Thank-You Pages

Hooray! Visitors are coming to your site and converting! They are willingly filling out your forms...

What is a Sales Qualified Lead (and Why Misunderstanding Could be Killing Growth)

If you’re involved in demand generation or lead generation, then it’s a pretty good bet that...

5 Tips for Writing B2B Marketing Copy that Converts

While the term “content marketing” is still relatively new, the concept really isn’t. Since the...

5 Rules for Asking Effective Sales Questions

For as long as people have been training others to sell, one precept of effective selling has stood...

4 Tips to Go from Traditional Marketer to Demand Generation Super Hero

If you’re like me, you’ve spent the majority of your career to date as a “traditional” marketer....

3 Things B2B Marketers Can Learn from Pokemon Go

So on Sunday, my son asked me to take him to a park that he hasn’t been to since he went there on a...

Top 5 Sales Issues to Focus on During Q3 and Q4 for a Prosperous 2017

I know it’s hard to believe but we are already halfway through the calendar year! If you are like...