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The Demand Creator Blog

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17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are. The best athletes in the world have gathered in Rio to compete at the very highest level. History will be made during the next two weeks. People all over the world will be inspired by the athletes…by their poise, their grit and their pure determination. The stories of how they have achieved greatness will be shared throughout the event and the next generation of athletes will be motivated to keep...

Technology: Sales and Marketing Friend or Foe?

Today, I received an email offering me a report about sales enablement platforms. Yesterday, I...

7 Reasons Your B2B Social Media Approach Isn't Driving Results

One of the tools in all inbound marketers toolkits is social media. Falls right into the attract...

Messaging Can Make or Break Your Demand Generation Strategy

Hola from a beach in Mexico! That's right...I'm taking a vacation. Today's blog post is "my message...

7 Ways to Optimize Your B2B Thank-You Pages

Hooray! Visitors are coming to your site and converting! They are willingly filling out your forms...

What is a Sales Qualified Lead (and Why Misunderstanding Could be Killing Growth)

If you’re involved in demand generation or lead generation, then it’s a pretty good bet that...

5 Tips for Writing B2B Marketing Copy that Converts

While the term “content marketing” is still relatively new, the concept really isn’t. Since the...

5 Rules for Asking Effective Sales Questions

For as long as people have been training others to sell, one precept of effective selling has stood...

4 Tips to Go from Traditional Marketer to Demand Generation Super Hero

If you’re like me, you’ve spent the majority of your career to date as a “traditional” marketer....

3 Things B2B Marketers Can Learn from Pokemon Go

So on Sunday, my son asked me to take him to a park that he hasn’t been to since he went there on a...