I’m sure you’ve heard or read somewhere that email marketing is dead – or at least dying. I know I see blog posts and articles on that very topic on a regular basis. Some people keeping making that declaration even though the data clearly indicates that email marketing is very much alive. Consider these statistics: 73% of B2B marketers say email marketing is essential to growing their business. (Salesforce) 59% of B2B marketers cite email as the most effective channel for generating revenue....
