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The Demand Creator Blog

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3 Most Important SEO Factors for B2B Marketers

EDITOR'S NOTE: Today's post was written by Imagine's newest team member, Shannon Henrici. Shannon has several years of experience providing SEO services. We are excited to have her on the team and plan to continuing sharing her knowlege with you through the blog. Websites are a critical piece of all demand generation strategies. B2B marketers spend significant time creating sites that look great, deliver the right message, provide multiple opportunities for conversion and leave their visitors...

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand...

How Sales Development Can Create Sales and Marketing Alignment

No matter where you go or what you read, if you are in the sales and marketing profession, you have...

How To Define Your Ideal Client Profile

The single most important question you can answer as a business leader, marketing or sales...

Are You Making These 6 Lead Nurturing Mistakes?

Lead nurturing…all the cool kids (in this case, successful marketers) have a lead nurturing...

5 Post-SQL Keys to Ensure Your B2B Sales Team Hits Their Number

I’m often asked how a company that started more than 10 years ago focused on sales advisory,...

4 Pre-SQL Keys to Ensure Your B2B Sales Team Hits Their Number...Consistently

Hit the number. Three words that stand out and dominate the thinking of growth-oriented sales...

Are you Implementing a Digital, Content or Inbound Marketing Approach?

Over the past couple of weeks, I’ve had the opportunity to spend time with family and friends that...

4 Reasons Outbound Prospecting/Sales Development Fail (And What To Do About It)

Outbound is back (actually it never left). Sales development is becoming so popular that it’s...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....