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The Demand Creator Blog

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5 Keys to a Balanced B2B Sales Pipeline

A couple of weeks ago, I was catching up with a CEO I'd met through the speaking I do. He runs a mid-market company and several months ago he told me that he was implementing inbound marketing at his company. He was excited about the potential it brought and had credited the presentation I made to leading to the decision. So I was checking-in with him to see how things were going. Unfortunately, I wasn't surprised with what he said. He told me, "Doug, we're still committed to inbound, but...

Are You Making These 5 B2B Email Marketing Mistakes?

I’m sure you’ve heard or read somewhere that email marketing is dead – or at least dying. I know I...

3 Most Important SEO Factors for B2B Marketers

EDITOR'S NOTE: Today's post was written by Imagine's newest team member, Shannon Henrici. Shannon...

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand...

How Sales Development Can Create Sales and Marketing Alignment

No matter where you go or what you read, if you are in the sales and marketing profession, you have...

How To Define Your Ideal Client Profile

The single most important question you can answer as a business leader, marketing or sales...

Are You Making These 6 Lead Nurturing Mistakes?

Lead nurturing…all the cool kids (in this case, successful marketers) have a lead nurturing...

5 Post-SQL Keys to Ensure Your B2B Sales Team Hits Their Number

I’m often asked how a company that started more than 10 years ago focused on sales advisory,...

4 Pre-SQL Keys to Ensure Your B2B Sales Team Hits Their Number...Consistently

Hit the number. Three words that stand out and dominate the thinking of growth-oriented sales...

Are you Implementing a Digital, Content or Inbound Marketing Approach?

Over the past couple of weeks, I’ve had the opportunity to spend time with family and friends that...