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The Demand Creator Blog

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3 Reasons Not to Pursue Demand Generation-Inbound Marketing

Anyone who knows me knows that I'm a BIG fan of demand generation and inbound marketing. The only thing I may like more is baseball. Readers of this blog know that one reason for my fondness is that Imagine provides services in these areas. What many may not know is that we didn't actually start as an inbound marketing or demand generation agency. When Imagine was founded, we actually focused on solving the bottom-of-funnel sales problem. We practiced demand generation and inbound marketing for...

4 Inbound Tactics that Can Impact Trade Show Success

Until about two years ago, I was what is called today, a traditional marketer. I was responsible...

The Most Important Skill in Successful B2B Selling (And How to Do It)

It goes without saying that asking questions is crucial to an effective sales process. Much has...

[VIDEO PREVIEW] 5 Growth Strategies to Finish the Year Strong

Welcome to fall! It is hard to believe that we're only days away from the 4th quarter. How has your...

5 Ways to Build an Effective B2B Editorial Calendar

As a B2B inbound marketer, I spend a lot of time and energy creating content. Everything from blog...

3 Reasons You Need Focus on Your Sales Development Playbook

Where has the time gone? I put my head down at the end of the 2nd quarter and suddenly it’s almost...

5 Things I Want to Know About a Prospect Before I Make the First Sales Call

You Only Get One Chance to Make a Strong First Impression As a part of my role on the growth team...

5 Ways to Get Your B2B Blog Back on Track

So you have a blog. At least as far as you know, you have a blog. You can’t remember the last time...

5 Keys to a Balanced B2B Sales Pipeline

A couple of weeks ago, I was catching up with a CEO I'd met through the speaking I do. He runs a...

Are You Making These 5 B2B Email Marketing Mistakes?

I’m sure you’ve heard or read somewhere that email marketing is dead – or at least dying. I know I...