Next week, I’ll be in Boston for the largest gathering of marketers in the world, HubSpot’s 2016 Inbound Conference. Most exciting about the conference this year is the addition of sales-focused topics. As a result, it’s also now the largest gathering of people in the world focused on the entire marketing and sales funnel. On Thursday, I’ll be speaking about what is fast becoming one of my favorite subjects, sales enablement. Specifically I’ll be talking about the crucial importance of this...
