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The Demand Creator Blog

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7 Ways to Use Video in B2B Email Marketing Campaigns

Earlier this year I wrote a post about why B2B marketers should be using video as part of their overall strategy. In that post, I talked about the versatility of video and how it can be used in a variety of ways. One of those ways is email. Email remains one of the most effective channels available to B2B marketers. Did you know that the number of email users worldwide is currently 2.6 billion and is expected to grow to over 2.9 billion by 2019? That is nearly three times as many user accounts...

6 Stages of a Successful Growth Strategy

I came across a very interesting blog post yesterday on HubSpot’s thinkgrowth.org platform. While...

How to Make Effective Connect Calls to Your B2B Inbound Leads

Your prospect has downloaded one of your favorite pieces of content. You take a look in your...

6 Ways You're Scaring Your B2B Leads Away

Everywhere you look these days, there’s something that’s been designed to give you a chill. From...

5 Things B2B Marketers Should Be Thinking About for 2017

This time of year brings many things…raking leaves, carving pumpkins, crisp mornings…and for many...

9 Ways B2B Marketers Can Convert More Visitors to Qualified Leads

As an Inbound Marketing Strategist at Imagine, I spend time with my clients every month to review...

3 Components Required to Scale Growth for Any B2B Organization

I just finished my new presentation for Inbound 16 on sales enablement and it’s growing importance...

8 Reasons to Attend Inbound 2016

In just four weeks, sales and marketing professionals from all over the world will be descending...

[VIDEO] The Demand Creator Minute: When's the Best Time to Talk Price?

Today, we're talking about something that gets debated on a regular basis by those in your...

5 Reasons Your Sales Team Is Not Using the Content Marketing Creates

In my Twitter feed this morning, I came across a statistic that got my attention. Here it is....