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The Demand Creator Blog

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5 Reasons B2B Salespeople Fail to Use CRM Effectively

It amazes me how often the topic of CRM adoption is raised. I remember when I first got involved in sales and programs like Act! For DOS (remember DOS) was the focalpoint. It seems that for as long as there have been computers, the topic of sales force automation and CRM adoption have been top issues for sales teams. The sad part is that many of the issues and obstacles companies face today are basically the same as what they faced 36 years ago. The good news is that a whole new breed of CRMs...

4 Ways to Inspire B2B User-Generated Content

We recently returned from a family vacation in Orlando, Florida. Like everyone else who goes on...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

5 Components of a B2B Blog Post That Converts

Anyone can blog. The concept really isn’t difficult to grasp and all of the evidence supports the...

Happy Thanksgiving - Enjoy

It's that time of year again. Have a great Thanksgiving and make sure you take some time to...

5 Key Takeaways from Inbound 2016

Another year, another Inbound conference. This year’s gathering of inbound marketers and...

5 Reasons for B2B Marketers to be Thankful

Thanksgiving is next week. It brings a day of food, family, football and friends. It also is a time...

The Traditional Revenue Growth Playbook is Broken

If you’re a reader of this blog I’m going to assume that revenue growth is important to your...

The Big News at Inbound 2016

So I just saw my fourth keynote from Brian Halligan and Dharmesh Shah, founders of HubSpot, at this...