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The Demand Creator Blog

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To Build an Effective Playbook You Must Know What Game You're Playing

I admit that I spend far too much time on social media, especially Twitter and LinkedIn. I can’t help it. There’s just so much great information and content available! On the one hand, the access to insights, knowledge and even detailed process is extraordinarily valuable...but it’s also exceptionally dangerous. The reason is that the majority of organizations sharing valuable information have this in common: They’re sharing what works for them. They’ve got an interest in influencing you to see...

What is an Investment Mindset & Why it’s Crucial if You’re Serious About Revenue Growth

Early last year (2017) I had the privilege to participate in a series of interviews that HubSpot...

HubSpot Sales Pro Sales Enablement Tool Review

Over the last three years, HubSpot has continued their commitment to the sales stack, while...

7 Reasons Hiring Salespeople is the Wrong First Step for Faster Growth

I see it time and time again. A company, seeking to accelerate revenue growth and customer...

5 Ways Salespeople Can Put People into the Top of the Marketing Funnel

I share a lot on the topic of sales and marketing alignment, but I’m convinced that the successful...

7 Reasons Your Sales & Marketing Organization Doesn't Need A Playbook

The Imagine team has invested quite a bit of time and energy into mastering the design, development...

4 Resources to Get 2018 off to an Explosive Start

I simply cannot believe how fast 2017 has flown by. Here at Imagine, we’re in the final days of...

3 Ways Salespeople Kill Sales at the End of the Month

When I was a salesperson, I loved December. It was the perfect time to close business. While...

5 Essential Components of a High Sales Growth Tech Stack

The game is getting real folks. Every day it seems a new challenge is emerging that makes the...

How We Revitalized Our Email Strategy & Turned It Into An Advantage

Email is (still) a critical linchpin for sellers and marketers alike. Even as social media, chat...