While I’ve never been a principal in a manufacturing business, I’ve always envied the predictability, control and ability optimize that’s inherent in modern manufacturing processes. For years I’ve only been able to leave it at envy because conventional wisdom dictates that marketing, lead generation and sales can never operate with such precision. I’m sure if we went back to the days when some caveman was carving widgets from stone many "thought-leaders" exclaimed that widget making was an art...