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The Demand Creator Blog

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The Five Must-Have Elements of Revenue-Producing Content

A good rule of thumb for a blog post is to always lead with an introduction. So, while this may not be the kind of introduction you were expecting, I’m Fiona, Imagine’s new Director of Content. I’m thrilled to be here! Since I’ll be sharing my thoughts on content from time to time, here’s a little of background: I’m a writer and editor with extensive experience developing content and marketing strategies for Fortune 500 companies. On that note, let’s kick off my first bog post by talking about...

5 Steps to Design Your Pipeline to Shorten the Sales Cycle and Align Sales & Marketing

If any of these objectives are a high priority for you, read this post (if not, feel free to skip...

7 Ways to Improve Your Most Important Sales Growth Metric: Connect Rate

There are two schools of thought when it comes to prospecting effectiveness. One school focuses on...

What it Means to Be Inbound

I was talking with Meghan Anderson, VP Marketing for HubSpot, about how much has changed (and how...

5 Keys to The Effective Use of Technology

According to McKinsey, most companies achieve less than one-third of the impact they expected from...

3 Processes You Must Absolutely Master Now to Grow Revenue

While I’ve never been a principal in a manufacturing business, I’ve always envied the...

Is the Sales Development Process Still a Strong Strategy for Sales Growth?

Over the last decade, the hottest trend for fast-growth sales organizations is the birth and...

[Video] The 7 Reasons You Need a Playbook & 5 Reasons Why they Fail

Earlier this week we held a webinar highlighting both the importance of playbooks in generating...

Has the Time Come to Ungate Your Best Content?

As the the great marketing strategist, William Shakespeare, said, “To gate or ungate your best...

What Aviation Can Teach Any Growth Executive About Acquiring Customers

Growing revenue is difficult, complex work. Fraught with uncertainties, lack of information and...