Another year…another Inbound--the largest marketing conference in the world. As the conference was nearing its end, I came across HubSpot’s CEO, Brian Halligan. HubSpot hosts this “Woodstock for Marketers,” and as the host, he asked me what I thought of this year’s Inbound. I told him, “As always, it’s been great. The interesting thing is that each year I think I cover fewer square feet of the conference, while taking more steps.” After 95,000 steps and dozens of deep conversations with martech...
