If you’re at all like me the mere thought of running two CRMs simultaneously makes about as much sense as running Windows on a Mac. I have to admit that there’s a part of me that’s a bit shocked at myself for writing this post. The central reason against running two CRMs is that it requires maintaining (and synchronizing) two different databases, which inherently increases the complexity and friction associated with managing your operations. Yet today, if you’re running Salesforce, the...
