A hat tip to Databox’s head of marketing John Bonini for this post. I’ll admit it. Just as I was planning to write one of those empty prediction posts calling out what “serious” growth executives would be focused on by the end of 2019, I saw a tweet from John. Its message? “Instead of telling us what’s going to work a year from now, tell us what worked in the last year--we can really learn from that.” This exercise ended up being both harder and more insightful than I thought it would be. I...
