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The Demand Creator Blog

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HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t even account for the “free” software that’s been installed). Our Martech Advisory Services group has had a front-row seat from multiple perspectives: Designing, building and maintaining our tech stack Advising companies on the design of their tech stack Deep implementation with a variety of companies to help them drive greater sales velocity Over the last three years, we’ve seen an explosion in both...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

Just Say No To Shitty Lead Nurturing

Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...

5 Elements of a Strong Conversion Page

We don’t have to tell you your ability to convert web traffic into qualified leads is a crucially...

The Biggest Difference Between Companies That Sustain Smart Growth & Those That Don't

Earlier this week I hosted our latest Sales Genius Network webinar. The webinar focused on how...

The Role of Content In An Account-Based Marketing Strategy

Few things are as misunderstood as content. In many ways content, and by extension content...

10 Elements of Effective Sales Emails

As the old saying goes, “Emails...can’t live with them, can’t live without them.” (Okay, that’s not...

Creating A High-Impact Outbound Scoreboard

If you know me at all, you know that I’m a very competitive person (some have said too competitive,...