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The Demand Creator Blog

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20 Tips to Crush 2020

Over the holiday break, Mike Weinberg, author of New Sales. Simplified., Sales Management. Simplified., and Sales Truth, shared 20 tips for salespeople to crush 2020. (You should read his tips whether you’re in sales or not.) Mike was his usual: blunt, humorous and completely on-point. His third tip that there are only three verbs in sales (create, advance and close) is more valuable than most sales training programs I’ve ever attended. (I’d expand this tip to demand generation and marketing as...

The Key Components You Need to Optimize a Landing Page

Landing pages are a crucial component of your demand generation and inbound marketing strategy. You...

2 Simple Things To Do To Dramatically Increase Your Sales Forecasting Accuracy

Quiz Time! Here are two outcomes: An opportunity in the sales pipeline was at an 80% probability...

Why Your CRM Implementation Initiative Is Failing

Last week, I was talking with a colleague and he was telling me about yet another bungled CRM...

Why We're Leaving Facebook

When I started Imagine more than 15 years ago, I had four principles that I used to define what...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team...

Introducing the Most Important Metric in Sales: Sales Velocity

On February 1, 2015, in Super Bowl 49, Seattle Seahawks head coach Peter Carroll made a fateful...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...