I find it very interesting and a little humorous that it’s during difficult times that companies seem to come out and say things like “You shouldn’t be hard selling” or “Really focus on what your customer values right now and tailor your conversations towards their needs.” I find it interesting and humorous because that advice should be given all the time whether we are in difficult times or not. I found myself saying similar things just the other week in a conversation I was having with my...
