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The Demand Creator Blog

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Congrats Steelers & A Riff on Super Bowl Advertising

It is no secret to anyone who reads The Fast Growth Blog or anything else I write that I am no fan of traditional advertising. Previously, I riffed on the fact that Madison Avenue doesn’t get it. I talked about the fact that advertisers need to stop manipulating viewers and wasting our time with meaningless noise.

Imagine Business Development & Clients Featured In SmartCEO Magazine

Imagine Business Development and two of its clients were featured in Washington SmartCEO's February...

Should I Blog?

I just got turned on to the Church of The Customer Blog. I also went out and bought their book,...

It's Time To Stop Giving Customers What They Want!

I just sat through a three-hour workshop for CEOs on the topic of customer feedback. It made me...

The Broken Plate Theory

The key to successful growth is broken plates. Let me explain. There are only three resources...

Where Are You Coming From When You Go-To-Market?

Despite all of the talk within business circles about customer-centered initiatives, the reality is...

What IF...?

What if your business could accomplish things you never thought it could accomplish? What if you...

Presence – A Warning Against Trying To Solve New Problems With Old Solutions

I’m reading a fabulous book, Presence, by (among others) Peter Senge, famous for The Fifth...

Find Your Prescription For Creating Value

It's tough being a doctor today. Traditionally, all medical professionals have operated under the...

Wall Street Journal Article Shows Madison Avenue Still Doesn't Get It

It finally sank in on Madison Avenue in 2005 that the 30-second commercial is fading as a means of...