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The Demand Creator Blog

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The Broken Plate Theory

The key to successful growth is broken plates. Let me explain. There are only three resources available to any organization: 1. Time 2. Money 3. Energy It doesn’t matter if you are a home-based business, a large multi-national or fast-growth, medium-sized business, you do not have enough time, money or energy. The key to success is how effectively you apply those resources. Strategy is the process of deciding how to allocate them. Sometimes a critical part of strategy is deciding where you...

Where Are You Coming From When You Go-To-Market?

Despite all of the talk within business circles about customer-centered initiatives, the reality is...

What IF...?

What if your business could accomplish things you never thought it could accomplish? What if you...

Presence – A Warning Against Trying To Solve New Problems With Old Solutions

I’m reading a fabulous book, Presence, by (among others) Peter Senge, famous for The Fifth...

Find Your Prescription For Creating Value

It's tough being a doctor today. Traditionally, all medical professionals have operated under the...

Wall Street Journal Article Shows Madison Avenue Still Doesn't Get It

It finally sank in on Madison Avenue in 2005 that the 30-second commercial is fading as a means of...

Your First Discovery Of 2006: What Causes Sales?

Successful selling requires a number of things happening in concert. You need an excellent...

Never Forget The Core Reason Why People Buy From You

I love coffee shops. For some reason ,my neighborhood is a magnet for gourmet coffee...

The Hidden Truth About Creating Value: If You Don’t Create It, You Destroy It.

Over the last month, I’ve received several questions about creating value. For those who are not...

The Entrepreneurial Dilemma – An Abundance Of Possibilities

Over the last few weeks, I’ve become aware of a fundamental dilemma entrepreneurs face regularly:...