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The Demand Creator Blog

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What IF...?

What if your business could accomplish things you never thought it could accomplish? What if you could create a completely different business model than the one you have right now? What if you could start charging for those services that you are giving away for free? What if...?

Presence – A Warning Against Trying To Solve New Problems With Old Solutions

I’m reading a fabulous book, Presence, by (among others) Peter Senge, famous for The Fifth...

Find Your Prescription For Creating Value

It's tough being a doctor today. Traditionally, all medical professionals have operated under the...

Wall Street Journal Article Shows Madison Avenue Still Doesn't Get It

It finally sank in on Madison Avenue in 2005 that the 30-second commercial is fading as a means of...

Your First Discovery Of 2006: What Causes Sales?

Successful selling requires a number of things happening in concert. You need an excellent...

Never Forget The Core Reason Why People Buy From You

I love coffee shops. For some reason ,my neighborhood is a magnet for gourmet coffee...

The Hidden Truth About Creating Value: If You Don’t Create It, You Destroy It.

Over the last month, I’ve received several questions about creating value. For those who are not...

The Entrepreneurial Dilemma – An Abundance Of Possibilities

Over the last few weeks, I’ve become aware of a fundamental dilemma entrepreneurs face regularly:...

Trying To Grow From “Good To Great?” Don’t Get Stuck With Less-Than-Great People On The Bus

Before I begin I need to give a disclaimer, I provide outsourcing services.

McAdvertising

If you don’t yet believe that traditional approaches to advertising and growth are dead, I...