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The Demand Creator Blog

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Why Doesn’t Advertising Work Anymore?

USA Today reports that 80% of marketers surveyed in a recent Association of National Advertisers study feel that advertising is “less effective than it was just two years ago.” Welcome to the club.

Tell It To Me Like I’m A Six-Year-Old

In the 1993 movie, “Philadelphia,” Denzel Washington plays the role of a trial attorney. who asks...

How to Structure a Powerful Presentation

When you go-to-market, you must be able to make a compelling presentation to your selected...

Hiring Salespeople

In the recent bestseller, Freakonomics, the authors point out that when the esteemed economist,...

How to Kill Lead Generation In One Easy Step

I have been flooded recently with an extraordinary amount of sales literature, phone calls and...

The Laws of Lifetime Growth

While I often times reference a book in this blog, it is not often that I actually recommend one....

What Is Your Promise?

Do you make a compelling promise to your audience? Can you tell your potential customers what they...

Jack Trout Blows It

In a column for forbes.com, Jack Trout takes on word-of-mouth marketing (click here to read). Trout...

But, I Don’t Have Time…

These are the times that try men's souls. … Tyranny, like hell, is not easily conquered; yet we...

A Four Seasons Experience Isn’t Always About A Four Seasons Experience