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Increasing Sales Velocity
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Why Doesn’t Advertising Work Anymore?
USA Today reports that 80% of marketers surveyed in a recent Association of National Advertisers study feel that advertising is “less effective than it was just two years ago.” Welcome to the club.
Tell It To Me Like I’m A Six-Year-Old
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When you go-to-market, you must be able to make a compelling presentation to your selected...
Hiring Salespeople
In the recent bestseller, Freakonomics, the authors point out that when the esteemed economist,...
How to Kill Lead Generation In One Easy Step
I have been flooded recently with an extraordinary amount of sales literature, phone calls and...
The Laws of Lifetime Growth
While I often times reference a book in this blog, it is not often that I actually recommend one....
What Is Your Promise?
Do you make a compelling promise to your audience? Can you tell your potential customers what they...
Jack Trout Blows It
In a column for forbes.com, Jack Trout takes on word-of-mouth marketing (click here to read). Trout...
But, I Don’t Have Time…
These are the times that try men's souls. … Tyranny, like hell, is not easily conquered; yet we...
A Four Seasons Experience Isn’t Always About A Four Seasons Experience
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