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Increasing Sales Velocity
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Respect
I am a proponent of building a customer/client community. I am a big fan of word-of-mouth (WOM) marketing. I believe that the best way to grow your business is to have your advocates become a voluntary ‘sales force.’
Make A Promise
As companies look for ways to reinvigorate both the quality and rate of their growth in the...
When Does Transparency Lead to Commoditization?
Ben McConnell & Jackie Huba over at The Church of The Customer recently blogged about CoffeeCup...
Human Capital?
I recently heard a consultant talk about the need to recruit and retain talented “human capital.” I...
The Carnival of Marketing for May 7
There’s a lot of great stuff on the web to help anyone who is attempting to accelerate the growth...
The Problem With Marketing
I’d like to oversimplify the buying cycle for a moment. A buyer goes through six basic stages:
The Carnival of Marketing Coming to The Fast Growth Blog Next Week
We've had the honor of having several of our posts chosen for the weekly Carnival of Marketing. The...
The Dangers of Doing Things The Same
A True Story
Will Wal-Mart’s Lust for “Gracie” Be Its Deadly Sin
The Washington Post has an excellent article on Wal-Mart’s plan to go “upscale.”
The Recipe for a Successful Sale
Spencer Johnson, in The One Minute Salesperson wrote:
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