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The Demand Creator Blog

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Are Leads Groups Dinosaurs?

I was asked today about whether I wanted to participate in a “leads group.” For those of you that don’t know what a leads group is, it is typically a group of people who promise to exchange prospects with each other. There are a number of groups that do this, and some people certainly get business from it. I hadn’t thought about leads groups in quite some time, so I was surprised when I was asked.

When is Free Too Expensive?

A new daily newspaper made its introduction to my neighborhood recently. It’s delivered to my door,...

Respect

I am a proponent of building a customer/client community. I am a big fan of word-of-mouth (WOM)...

Make A Promise

As companies look for ways to reinvigorate both the quality and rate of their growth in the...

When Does Transparency Lead to Commoditization?

Ben McConnell & Jackie Huba over at The Church of The Customer recently blogged about CoffeeCup...

Human Capital?

I recently heard a consultant talk about the need to recruit and retain talented “human capital.” I...

The Carnival of Marketing for May 7

There’s a lot of great stuff on the web to help anyone who is attempting to accelerate the growth...

The Problem With Marketing

I’d like to oversimplify the buying cycle for a moment. A buyer goes through six basic stages:

The Carnival of Marketing Coming to The Fast Growth Blog Next Week

We've had the honor of having several of our posts chosen for the weekly Carnival of Marketing. The...

The Dangers of Doing Things The Same

A True Story