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The Demand Creator Blog

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Solutions, Solutions Everywhere – But No Value To Be Found

I seem to be ranting a lot lately about words and phrases that drive me crazy. Forgive me, but I’m about to add ‘solutions’ to the list. Everybody is out there talking about their “solutions.” The problem is that most of them have no idea what the “problem” is that their solution is supposed to solve.

You’ve Got Mail (But Don’t Forget To Call)

Just because you have a technology, does not mean you should use it. Salespeople seem to be...

The Carnival Is Coming Back

The field has been cleared. The last pieces of cotton candy have been cleaned off the furniture....

Another Buzzword to Kill

I would like to nominate another buzzword (or sentence to be more specific) for elimination. Here...

Is The Focus At Your Company Internal Or External?

I’ve written, ad nauseam, that if companies want to be successful in today’s “Wisdom Age,” they...

Is XM Radio Selling Out?

I have been a fan of XM Radio for several years. I have to admit that, originally, when I heard...

Five Words to Never Use In a Sales Situation

Business week online has an excellent article, Five Words Never to Use In An Advertisement. It...

Why “Value-Added” Is No Longer Valuable

I propose terminating a popular buzzword – “value added.” Why? Because if you have to say something...

Choking On Alphabet Soup

I know I'm not the first to say this: I hate companies that use initials.

The Only Meaningful Marketing Metric

The summer issue of Booz, Allen, Hamilton's Strategy + Business has some great stuff. One of the...