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The Demand Creator Blog

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You’ve Got Mail (But Don’t Forget To Call)

Just because you have a technology, does not mean you should use it. Salespeople seem to be addicted to e-mail. I guess it’s easier to send an e-mail and hope that you made a point, than it is to pick up the phone and find out for sure.

The Carnival Is Coming Back

The field has been cleared. The last pieces of cotton candy have been cleaned off the furniture....

Another Buzzword to Kill

I would like to nominate another buzzword (or sentence to be more specific) for elimination. Here...

Is The Focus At Your Company Internal Or External?

I’ve written, ad nauseam, that if companies want to be successful in today’s “Wisdom Age,” they...

Is XM Radio Selling Out?

I have been a fan of XM Radio for several years. I have to admit that, originally, when I heard...

Five Words to Never Use In a Sales Situation

Business week online has an excellent article, Five Words Never to Use In An Advertisement. It...

Why “Value-Added” Is No Longer Valuable

I propose terminating a popular buzzword – “value added.” Why? Because if you have to say something...

Choking On Alphabet Soup

I know I'm not the first to say this: I hate companies that use initials.

The Only Meaningful Marketing Metric

The summer issue of Booz, Allen, Hamilton's Strategy + Business has some great stuff. One of the...

Are Leads Groups Dinosaurs?

I was asked today about whether I wanted to participate in a “leads group.” For those of you that...