Without awareness, there is no demand. Without demand, there is no potential for a sale, and without sales, there is no business. And if the business doesn’t exist, your job as a marketer doesn’t exist either. That only means one thing: you must always make sure there is awareness around the company. Easy, right? Well, maybe. Generating awareness and getting the right people to take the steps you want toward a sale can be a lot more difficult than you would think. Especially now in a world...
