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The Demand Creator Blog

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Two Great Insights

Competition is a part of life, and it should never be the focus of a business. John Moore of Brand Autopsy highlights a recent interview with Katie Couric as well as Tom Peters' comments. Read it.

Happy Birthday To A Fast-Growth One-Year-Old

Time certainly does fly when you are having fun. I’m reminded of this fact as I realize that The...

The Three Levels of Value

My experience working with fast-growth companies has taught me that there are three levels of value...

Is Jack Welch Wrong? The New Rules

It’s been a busy summer. Keeping up with client demands and taking some vacation time with the...

What is a Brand?

I just picked up the book Brand Harmony. I'm only a few pages into it and it's already given me...

The Magic Bullet?

I remember when “Sharp Dressed Man,” by ZZ Top was released in 1983. I was in high school, and all...

What Do You Want to Be?

What do you want to be when you grow up? It's a question I often think about. I came across this...

Ask an Eight-Year-Old

On a recent business trip to Boston, my eight-year-old son asked me to get him a David Ortiz...

Cinderella Man

I know – Cinderella Man is not a new movie. But, I’ve got two kids, a wife, a growing business;...

The Carnival of Marketing for June 25

I can see that the carnival is picking up in popularity as the number of submissions and the breath...