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The Demand Creator Blog

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No Laughing Matter

I was watching the premier episode of Studio 60,, a television show that takes place in the backstage scenes of a fictional late-night Saturday Night Live type show.

It Never Hurts To Ask

What is the best way to find out what a potential customer thinks? Why not ask them? It seems...

The Illusion of Certainty

When I was at Merrill Lynch, I kept a sign above my desk that read: “Don’t confuse brains with a...

Fake Experiences & Lies

Why is it that marketers often feel that lying is an effective strategy? This time it’s Ameriprise....

Need A Job?

Few topics get as much attention as outsourcing does. It's too bad that so much of that attention...

Forget About The Competition

I remember when I first became interested in selling. My parents (who owned a travel agency) were...

Don't Interrupt - It's Not Polite

I am a raving fan of a coaching company that I have been a client of for more than eight years....

Is Disney Resting On Its ‘Magic’?

You may have noticed fewer blog postings from me of late. This has been for a couple of reasons....

Two Great Insights

Competition is a part of life, and it should never be the focus of a business. John Moore of Brand...

Happy Birthday To A Fast-Growth One-Year-Old

Time certainly does fly when you are having fun. I’m reminded of this fact as I realize that The...