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The Demand Creator Blog

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Sometimes It Just Takes Time

I was talking with one of my clients today. She runs a small business that is poised to grow. In an effort to pursue that growth, she has recently brought on some important people to help deliver the experience that, up to now, she has delivered primarily by herself. Needless to say she is nervous.

Is Notoriety Enough?

I just attended a mid-size trade show. My first thought when I saw all the booths, sales materials...

No Laughing Matter

I was watching the premier episode of Studio 60,, a television show that takes place in the...

It Never Hurts To Ask

What is the best way to find out what a potential customer thinks? Why not ask them? It seems...

The Illusion of Certainty

When I was at Merrill Lynch, I kept a sign above my desk that read: “Don’t confuse brains with a...

Fake Experiences & Lies

Why is it that marketers often feel that lying is an effective strategy? This time it’s Ameriprise....

Need A Job?

Few topics get as much attention as outsourcing does. It's too bad that so much of that attention...

Forget About The Competition

I remember when I first became interested in selling. My parents (who owned a travel agency) were...

Don't Interrupt - It's Not Polite

I am a raving fan of a coaching company that I have been a client of for more than eight years....

Is Disney Resting On Its ‘Magic’?

You may have noticed fewer blog postings from me of late. This has been for a couple of reasons....