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The Demand Creator Blog

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Rapid Prototyping

I was talking with a client of mine this morning about my comments about embracing mistakes. In my conversation, I realized I left one glaring area of potential misunderstanding. While I reiterate my previous comments, I want to add that it is important to control how you make mistakes. I do this with a practice I call rapid prototyping.

Want Fast Growth In 2007 - Don't Push For Too Much Too Soon

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Why Warren Buffet Is Wrong

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The Wrong Question

I recently had a conversation about some marketing initiatives. As we were outlining our...

Developing A Compelling Brand Promise Teleconference

The key to building a great pipeline is great messaging. The foundation of a great message is in...

Objections To Gitomer Tactics

Jeffrey Gitomer’s recent column about handling objections demonstrates that traditional sales...

Let Salespeople Sell

Salespeople are among the highest paid people in any company. It is not unusual for a salesperson...

Who Cares?

No!

Fast Growth for Wal Mart - Not

The Washington Post, among others, reports on Wal-Mart's recent announcment of a decrease in...

Why Should A Prospect Talk to Your Company?

Why should a potential buyer spend time talking with your company? Take a moment and jot down your...