<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Anna Nicole Smith & Commoditization

Walking through the airport in Indianapolis, I saw the news flashing across the televisions in the terminal – “Lawyer confirms Anna Nicole Smith’s Death.” Then I sat down to check my e-mail and peruse my favorite new sites. Splashed across the front of those sites was the headline: “Anna Nicole Smith 1967-2007.”

Congrats Colts - And Another Riff on Industrial-Age Media

Watching the Super Bowl served an illustration to a number of insights to the opportunities and...

Value Proposition Foundations

The central theme of any business is a value proposition, or promise, designed to solve important...

Want To Create Value? Change Your Focus!

I have two definitions of value that drive everything I do: The first is: You create value when you...

What American Airlines Can Teach Us

The airline industry is one of the most commoditized industries in the world. From a marketing...

Do You Know What Keeps Your Customers Up At Night?

How much time do you spend within your company talking about what the world looks through your...

Hertz - Not Exactly

I was recently on a business trip to Chicago to make a presentation. I am a member of Hertz’s #1...

Most Messages Are Meaningless

Last year, I presented a proposal to a prospect, who is now one of my favorite clients. The...

Putting Customers At The Center

Peter Drucker often talked about the fact that a customer is everyone's boss. Enlightened companies...

To Attract The Right Prospects, Be Willing to Repel The Wrong Ones

I’ve just returned from a meeting with a group of other fast-growth entrepreneurs.
Prev 123 124 125 126 127 Next