<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Would Your Company Make A Good TV Show?

Idea Sandbox has a great post about elevator speeches, and how television shows provide a great blueprint for creating quick, easily understandable descriptions of who you are. Think about the following shows: My Name Is Earl The A-Team The Six-Million Dollar Man Star Trek Sliders Even… Survivor In less than 15 seconds, these shows enable a brand new viewer to understand what the show is about, what happened and it provides the context to understand the show. Some of these shows are very...

Why Google Wins

I was working with a client today, discussing ways to monetize content on the web. He was talking...

Anna Nicole Smith & Commoditization

Walking through the airport in Indianapolis, I saw the news flashing across the televisions in the...

Congrats Colts - And Another Riff on Industrial-Age Media

Watching the Super Bowl served an illustration to a number of insights to the opportunities and...

Value Proposition Foundations

The central theme of any business is a value proposition, or promise, designed to solve important...

Want To Create Value? Change Your Focus!

I have two definitions of value that drive everything I do: The first is: You create value when you...

What American Airlines Can Teach Us

The airline industry is one of the most commoditized industries in the world. From a marketing...

Do You Know What Keeps Your Customers Up At Night?

How much time do you spend within your company talking about what the world looks through your...

Hertz - Not Exactly

I was recently on a business trip to Chicago to make a presentation. I am a member of Hertz’s #1...

Most Messages Are Meaningless

Last year, I presented a proposal to a prospect, who is now one of my favorite clients. The...