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A Marketing Manual From Apple
A very interesting article in USA Today today: Apple Buffs Marketing Savvy to a High Shine. It's must read material for anyone looking to accelerate their growth. Here are the highlights:
Listen to Proctor & Gamble
I have been preaching for quite some time that marketers need to stop focusing on their solutions,...
The Westin, Continental Airlines And How It's Still The Little Things That Count
When I travel on business, I stay at a Westin. When I fly, I’m more and more likely to choose...
Your Opinion
It always happens. We finish developing a company’s message, we’ve put together some of their...
Innovation And Commoditization
Lori Colman has an interesting post on B2BMarketingTrends. She writes that Innovation is the...
Corning, Wendell Weeks & Fast Growth
USA Today published an interview with Corning CEO, Wendell Weeks. It is truly a profound interview...
Whose Problem Are You Solving?
I'm in the midst of reading an excellent book, Made to Stick. The authors, Chip & Dan Heath, make a...
What's in a Name? Questioning Cingular's Switch to ATT
What’s in a name? When is it worth it to change a name? I was watching TV this evening and saw, for...
Would Your Company Make A Good TV Show?
Idea Sandbox has a great post about elevator speeches, and how television shows provide a great...
Why Google Wins
I was working with a client today, discussing ways to monetize content on the web. He was talking...
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