Making Sales Growth Predictable, Sustainable & Scalable (122)

Dell's Hail Mary

Wow! The king of direct selling, the company that once proudly rejected retail distribution, announced today that it will begin selling computers through Wal-Mart (Wal-Mart!) beginning June 10th. Is this the marriage of two powerhouses that will lead to success for both – or is it a sign of desperation?

Mental Accounting

Sunday’s Washington Post had an excellent story that focused on how people account for the monetary...

You Are More Than You Think You Are

Yesterday, I began working with a new client to map out their go-to-market strategy using what we...

Outside-In Equals Success

The new book Hidden In Plain Sight: How To Find And Execute Your Company's Next Big Growth Strategy...

Katie Couric, Brand Extensions, And Value Proposition Mistakes

While I admit that it is probably too early to determine whether the decision to hire Katie Couric...

Tipping Points

Recently, I sat down with a prospect who shared his growth plans with me. He laid out a couple of...

Introducing Davidoff's Law - The "Moore's Law" of Marketing

In 1965, Gordon Moore, co-founder of Intel, made an observation that has driven the growth of the...

A Perfect Example of Gratuitous 'Service'

I’ve been traveling quite a bit recently and have been lucky enough to upgrade to first class on my...

The Commoditization of Microsoft

In the wake of Google’s announcement that they will buy Doubleclick for $3.1 billion dollars,...

An Outsider's Perspective

I write this en route to Seattle for a presentation to a group of CEOs. While flying, I’ve had the...

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