People do not want products or services – they want results. One of the biggest challenges businesses face in their go-to-market is how to identify and communicate the meaningful, compelling result they provide. The reasons companies face this problem are numerous, and I’ve written about many of them in previous articles, as well as on thefastgrowthblog.com. They range from a total lack of understanding of their customer to not having the confidence to make a compelling promise – and everything...
