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The Demand Creator Blog

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The Critical Positioning Question

Do you want to merely provide a solution, or do you want to solve a problem?

Create Value & Create Demand

Value creation is a term that gets lots of lip service. But I've found that very few people...

But, I Like It

Early in my career, I made the fundamental mistake of creating a marketing brochure that I chose...

How Much Should I Spend On ... ?

One of the most frequent questions I get is how much should be spent on a marketing or sales...

Manufacturing Antiques

Early in my career, I received the warning – Beware of people who claim to manufacture antiques....

The Failure to Create Value Is - Well - Failure

While I don't enjoy the ride, I say good riddance to the vast array of companies of have gone out...

Narrow The Focus - Expand The Yield

Write A Book In A Weekend?

The hits keep coming. Recently I wrote about the bad idea called Salesconx that lets people put...

Improve Your Best Results With This Tip

I've been working with a number of clients who are all opportunistic. I like to consider myself as...

Keys to Effective Sales - Go Deeper

I don’t remember where I read this, but I found it very insightful – the only value that exists in...