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The Demand Creator Blog

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The Brand Called You Is Dead...

An excellent post from Rick Liebling at Eyecube on the philosophy of The Brand Called You. His take - the idea is dead. Now the focus is on "The Brand You Build." How do you do that? By doing what a brand was always supposed to do - create unique value. Liebling's take is dead-on accurate - it's well worth the read. (BTW, if you scroll down the comments you can see my take.)

The Most Important Question You Can Answer - Now

Stop what you're doing and answer this question:

Saint Crispin's Day

The week between Christmas and New Year's is a great time of reflection for me. I get a chance to...

The Road To Hell...

"The road to hell is paved with good intentions." - Samuel Johnson

Do Calendars Matter - And Other Useless Acts

We had Chinese food for lunch today. With it, came next year’s calendar. We’ve also gotten a desk...

Do Relationships Matter

I’ve been working with several new sales teams recently. One of the valuable thoughts I attempt to...

Jay Leno, NBC, Value Depletion & Bankruptcy

A news story quotes Jeff Zucker, NBC's CEO, as questioning whether NBC could continue to program a...

Want Growth? Be Like House.

One of my favorite television shows is House. For those of you not familiar with it, it focuses on...

All You Need Is Love

Two great posts from the great minds at Brains on Fire. Check out Spike Jones' and Robbin Phillips'...

Getting Through The Recession

It is not new advice - I remember hearing it when I was eight years old and my parents owned and...