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The Demand Creator Blog

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The Center Of Your Universe

I’ve not written about one of my favorite subjects in a while – the customer experience. Today, I was having lunch with a client after a speech and we got to discussing how mediocre “customer service” is. Despite all the noise about “the customer comes first” and how companies need to be “customer centric,” service standards have changed very little over the last ten years.

How To Make More Sales

I was having breakfast at a hotel this morning before a speech. A business/sales meeting was...

The Path of Least Resistance, Weight Loss & Corporate Growth

Robert Fritz, in his (great) book Path of Least Resistance: Learning to Become the Creative Force...

McStarbucks

When all creativity is gone, when any new idea for value creation is lost, the answer appears -...

Conan O'Brien & Growth Lessons

I was recently working with a client discussing how to go about implementing a go-to-market plan...

The Biggest Danger Facing Your Business

I recently wrote about the television show House and how the arc of the show is a great metaphor...

Kill Differentiation

For quite some time, the word differentiation has been driving me crazy. Similar to the term...

Start With What Matters

I have news (or at least what appears to be news) for most businesses out there - your prospects...

What We Should All Learn From Morton's

Those who know me know I loves me some good quality steak – especially a medium rare New York...

If You Can’t Grow – Buy?

Today, the announcement came that Pfizer is buying Wyeth for $68 billion. While the normal spin is...