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The Demand Creator Blog

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Reigniting Your Growth Engine

The most important thing you can do for your business right now is to start reconfiguring it for what the world will be after recession. Forget what your business was – that's irrelevant now. I was struck by an article in Business Week magazine about how headhunter giant Heidrick & Struggles is completely redesigning their business model. CEO Kevin Kelly commented, “What keeps me up at night is not Russell Reynolds, Korn/Ferry, Egon Zehnder, and Spencer Stuart, our direct competitors, but what...

Be Foolish

I love speaking to CEOs who have a growth mentality. They face the same challenges everyone else...

The New Marketing Funnel In Action

In my last post, I introduced The New Marketing Funnel and defined the phases of the process. In...

The New Marketing Funnel

The marketing function (at least as most business executives define it) has been undergoing...

Strategy Without Accountability Is Daydreaming

I was talking with a friend of mine, who is also a business owner. He was kvetching about some...

WSSD – What Should Starbucks Do

I haven’t sparked as much conversation with a blog post or observation as I did with my recent post...

A Little Perspective

Here's what I don't get - why are we giving the very same economists who completely missed this...

How Are You Talking?

Cessna has just launched a new advertising campaign - and I LOVE it. Cessna gets who their customer...

Amazon's Mistake

Last week, Amazon announced the new version of their e-book reader, The Kindle 2.0. They maintained...

Godin on Irrational Behavior

Seth Godin has a great insight as to why "people don't buy your offerings," check it out. Godin is...