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The Demand Creator Blog

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Strategy Without Accountability Is Daydreaming

I was talking with a friend of mine, who is also a business owner. He was kvetching about some challenges he was having getting the people in his business to make the changes he wanted. My friend's company is highly entrepreneurial, on pace to do about $3 million in revenue and he's looking to position the company to do $10 million. He was asking me how Imagine Business Development might be able to help him develop a go-to-market strategy to accelerate his growth and his profit.

WSSD – What Should Starbucks Do

I haven’t sparked as much conversation with a blog post or observation as I did with my recent post...

A Little Perspective

Here's what I don't get - why are we giving the very same economists who completely missed this...

How Are You Talking?

Cessna has just launched a new advertising campaign - and I LOVE it. Cessna gets who their customer...

Amazon's Mistake

Last week, Amazon announced the new version of their e-book reader, The Kindle 2.0. They maintained...

Godin on Irrational Behavior

Seth Godin has a great insight as to why "people don't buy your offerings," check it out. Godin is...

The Center Of Your Universe

I’ve not written about one of my favorite subjects in a while – the customer experience. Today, I...

How To Make More Sales

I was having breakfast at a hotel this morning before a speech. A business/sales meeting was...

The Path of Least Resistance, Weight Loss & Corporate Growth

Robert Fritz, in his (great) book Path of Least Resistance: Learning to Become the Creative Force...

McStarbucks

When all creativity is gone, when any new idea for value creation is lost, the answer appears -...