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The Demand Creator Blog

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A Little Perspective

Here's what I don't get - why are we giving the very same economists who completely missed this economic cycle the authority, credibility, and expectation that they have any idea when we'll get out of the recession or how. My friend, client, and fellow blogger, Bob Corlett, points out that this time last year, only 2 of Business Week's "esteemed" 54 economists predicted we'd be in a recession. I'd like to point out, additionally, that they made this prediction when (as it turns out from the...

How Are You Talking?

Cessna has just launched a new advertising campaign - and I LOVE it. Cessna gets who their customer...

Amazon's Mistake

Last week, Amazon announced the new version of their e-book reader, The Kindle 2.0. They maintained...

Godin on Irrational Behavior

Seth Godin has a great insight as to why "people don't buy your offerings," check it out. Godin is...

The Center Of Your Universe

I’ve not written about one of my favorite subjects in a while – the customer experience. Today, I...

How To Make More Sales

I was having breakfast at a hotel this morning before a speech. A business/sales meeting was...

The Path of Least Resistance, Weight Loss & Corporate Growth

Robert Fritz, in his (great) book Path of Least Resistance: Learning to Become the Creative Force...

McStarbucks

When all creativity is gone, when any new idea for value creation is lost, the answer appears -...

Conan O'Brien & Growth Lessons

I was recently working with a client discussing how to go about implementing a go-to-market plan...

The Biggest Danger Facing Your Business

I recently wrote about the television show House and how the arc of the show is a great metaphor...