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The Demand Creator Blog

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Commoditization & Noise

Last week, I spoke at an EO conference. EO is a great organization of leading entrepreneurs and the theme of the conference - Nerve - was to seize today's circumstances and turn them to their advantage. I spoke about my favorite topic - Creating Demand.

Creating a Powerful Message

I'm in the middle of working with a great client on developing their market messaging. This is a...

Creative Destruction Rorschach

My friend, fellow blogger and social media expert, Craig Stoltz, has a terrific post that will tell...

Make Your Offer Clear

Today, I got an email from a company offering to lower my TCO. Yeah, I didn't know what that meant...

Be My Fan - Please?

Lessons for Presidents & CEOs

Thomas Friedman had an excellent column on the lessons for presidents from Bill Clinton's pollster,...

What Are You Doing?

One of my clients is doing some pretty great things in transforming HR from a cost related issues...

The Jimmy

I was reviewing websites of a group of people who attended one of my speeches yesterday. As I was...

Are You Moving Fast Enough?

As I was perusing my online news sources, I came across this headline:

Increasing Confidence

Kelly Spors, the Wall Street Journal Small Biz columnist, is leading a panel A Small Business...
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