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Executing a High Impact Sales Process
Increasing Sales Velocity
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Value Adding Your Way to Oblivion
The fundamental purpose of marketing is to differentiate. As I shared my post Monday - the problem with differentiation is that when everyone is trying to do it, it becomes meaningless noise and customer ignore it.
Commoditization & Noise
Last week, I spoke at an EO conference. EO is a great organization of leading entrepreneurs and the...
Creating a Powerful Message
I'm in the middle of working with a great client on developing their market messaging. This is a...
Creative Destruction Rorschach
My friend, fellow blogger and social media expert, Craig Stoltz, has a terrific post that will tell...
Make Your Offer Clear
Today, I got an email from a company offering to lower my TCO. Yeah, I didn't know what that meant...
Be My Fan - Please?
Lessons for Presidents & CEOs
Thomas Friedman had an excellent column on the lessons for presidents from Bill Clinton's pollster,...
What Are You Doing?
One of my clients is doing some pretty great things in transforming HR from a cost related issues...
The Jimmy
I was reviewing websites of a group of people who attended one of my speeches yesterday. As I was...
Are You Moving Fast Enough?
As I was perusing my online news sources, I came across this headline:
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