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The Demand Creator Blog

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Time Warp

There is a very interesting difference in the urgency that exists in any buying/selling iteration. Here's a general rule I live by: To a seller, a day feels like a week and a week feels like a month. To a buyer, a day feels like an hour and a week feels like a day. As a seller, it's important that you clearly communicate expectations and the process that you follow (assuming, of course, that you follow a process). The best way to make a week feel like a month to a buyer is to get the buyer...

What's Your Back Story

Two years ago, I asked if your company would make a good TV show. I was reminded of this post over...

Less Is More - Can Newsweek Do It?

I'm fascinated by what is taking place at Newsweek. Newsweek, whose circulation once stood at 3.1...

Beyond Certainty

I had a fascinating conversation with the CFO of one of our clients today. We were talking about...

And Now For A Presentation About ... Me

I’ve tried to be diplomatic. I’ve tried to be refined. Now let me be blunt.

Apple + Twitter = Mistake

Recent rumors have Apple in discussions to buy Twitter. If Steve Jobs is listening - STOP - DON'T...

Utilizing Online Tools to Drive Growth

Understanding the Difference Between Conditions and Barriers

Earlier this week, we were working with one of our client's sales reps to develop their sales...

Driving Sales With Content

When I talk about Creating Demand or Conquering Growth Barriers, one of the ‘ah-ha’ and...

Value Adding Your Way to Oblivion

The fundamental purpose of marketing is to differentiate. As I shared my post Monday - the problem...