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The Demand Creator Blog

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The Difference Between 8 & 9

On a scale of 1 – 10, how good are you? If you’re like most people you probably do a lot of things where you would rate yourself a 6, 7 or even 8. I’d also bet, that if you’re really successful there are one or two things you do where you’d rate yourself a 9 or 10.

Making Your Message Powerful

As more and more companies are looking to transform their business to deal with the new realities,...

It's Not About The Product

I’ve got a good friend who is an executive in the office supplies business. His division sells to...

Carpe Opportunitas

Seize The Advantage! I'm seeing it. Businesses and consumers are beginning to lift their heads out...

The New Site Blues

Please forgive the challenges you may be experiencing with some of the links in our posts. We just...

Why Brochures Kill Profits

I hear it all the time: “I just need a brochure that explains what we do better,” or “If we could...

Time Warp

There is a very interesting difference in the urgency that exists in any buying/selling iteration....

What's Your Back Story

Two years ago, I asked if your company would make a good TV show. I was reminded of this post over...

Less Is More - Can Newsweek Do It?

I'm fascinated by what is taking place at Newsweek. Newsweek, whose circulation once stood at 3.1...

Beyond Certainty

I had a fascinating conversation with the CFO of one of our clients today. We were talking about...