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The Demand Creator Blog

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The New Site Blues

Please forgive the challenges you may be experiencing with some of the links in our posts. We just went live with our new website and the kinks are still being worked out. If there is a link that isn't working and you'd like a copy of whatever content it refers to, just email me a doug(at)imaginellc.com.

Why Brochures Kill Profits

I hear it all the time: “I just need a brochure that explains what we do better,” or “If we could...

Time Warp

There is a very interesting difference in the urgency that exists in any buying/selling iteration....

What's Your Back Story

Two years ago, I asked if your company would make a good TV show. I was reminded of this post over...

Less Is More - Can Newsweek Do It?

I'm fascinated by what is taking place at Newsweek. Newsweek, whose circulation once stood at 3.1...

Beyond Certainty

I had a fascinating conversation with the CFO of one of our clients today. We were talking about...

And Now For A Presentation About ... Me

I’ve tried to be diplomatic. I’ve tried to be refined. Now let me be blunt.

Apple + Twitter = Mistake

Recent rumors have Apple in discussions to buy Twitter. If Steve Jobs is listening - STOP - DON'T...

Utilizing Online Tools to Drive Growth

Understanding the Difference Between Conditions and Barriers

Earlier this week, we were working with one of our client's sales reps to develop their sales...