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The Demand Creator Blog

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Why Culture Matters

Netflix is a darling. Their customers love them, and so does Wall Street. In the last five years, their stock has more than doubled, while the S&P 500 has gone nowhere. But let's face it - Netflix should not have succeeded - Blockbuster should have. Blockbuster had every advantage - they had the relationships, the cash and the marketing budget. However, while Netflix has doubled, Blockbuster stock is worth less than 1/10th of what it was worth just 5 years ago.

But, I'm Not Apple

It's easy to look at successful companies and explain away their success. It happened to me today...

Selling Is Not War

I admit it. I’ve used military analogies from time to time to explain both strategies and tactics....

The Ripken Way

My son just got back from Cal Ripken Jr.'s baseball camp. The camp is run by Cal and Bill Ripken's...

Why Social Media Matters

At the beginning of this year, I issued a call to all small and mid-sized businesses (SMEs) that...

Amazon + Zappos = Not So Sure

On the surface it sounds nice. Combining Zappos.com with Amazon sure sounds like a powerful...

The Difference Between 8 & 9

On a scale of 1 – 10, how good are you? If you’re like most people you probably do a lot of things...

Making Your Message Powerful

As more and more companies are looking to transform their business to deal with the new realities,...

It's Not About The Product

I’ve got a good friend who is an executive in the office supplies business. His division sells to...

Carpe Opportunitas

Seize The Advantage! I'm seeing it. Businesses and consumers are beginning to lift their heads out...