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The Demand Creator Blog

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Selling Is Not War

I admit it. I’ve used military analogies from time to time to explain both strategies and tactics. War analogies are easy to use, easy to understand - and easy to misapply. For years, I’ve written about the various myths of selling, but the one that just gets my goat is this one – Selling Is War.

The Ripken Way

My son just got back from Cal Ripken Jr.'s baseball camp. The camp is run by Cal and Bill Ripken's...

Why Social Media Matters

At the beginning of this year, I issued a call to all small and mid-sized businesses (SMEs) that...

Amazon + Zappos = Not So Sure

On the surface it sounds nice. Combining Zappos.com with Amazon sure sounds like a powerful...

The Difference Between 8 & 9

On a scale of 1 – 10, how good are you? If you’re like most people you probably do a lot of things...

Making Your Message Powerful

As more and more companies are looking to transform their business to deal with the new realities,...

It's Not About The Product

I’ve got a good friend who is an executive in the office supplies business. His division sells to...

Carpe Opportunitas

Seize The Advantage! I'm seeing it. Businesses and consumers are beginning to lift their heads out...

The New Site Blues

Please forgive the challenges you may be experiencing with some of the links in our posts. We just...

Why Brochures Kill Profits

I hear it all the time: “I just need a brochure that explains what we do better,” or “If we could...