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The Demand Creator Blog

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The Idiocy of Market Research

I had a meeting yesterday with a prospect. The prospect made it clear that he didn’t think an effective go-to-market strategy could be developed without first going through a very in-depth assessment/validation process that involved numerous conversations and analysis with customers, potential customers and people who have turned them down.

The Drought

On our recent webinar Making It Rain Even In A Drought, I focused on some of the key actions...

It's Not Try; It's Let

Anyone who knows me knows that I love coaching my son's baseball team. Fall season started...

Are You Ready To Be Ridiculed

I've written a lot about change recently. I guest the reason for this is because of all the...

Tell Me A Story

I was struck by an excerpt from a Don Hewitt speech he gave talking about the success formula for...

Change My Company!!! (but don't change me)

Imagine Business Development operates on the front lines of change. Everyday, we work with small...

Are You "A Newspaper Business"?

You may be closer than you think. I’ve developed the term “A Newspaper Business” to describe any...

From Advertising to Influence

As more and more data supports the diminishing return of traditional advertising, businesses...

Recovery?

I pride myself on being an optimist. A long time ago I had a coach who told me that he could...

Making It Rain Even In A Drought

UPDATE: in less than 24 hours we've "sold out" the Making It Rain Even In A Drought webinar....