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The Demand Creator Blog

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It's Not Try; It's Let

Anyone who knows me knows that I love coaching my son's baseball team. Fall season started yesterday, and I was working with one of the boys on hitting. This boy is very athletic, but he finished the summer season in a bit of a hitting slump. When he got up to hit, he had twisted his body in a way that I still can't figure out and was very tense. As the pitch came, you could see every muscle in his body tense up as he tried to unleash his strength in an all-out effort to hit the ball hard....

Are You Ready To Be Ridiculed

I've written a lot about change recently. I guest the reason for this is because of all the...

Tell Me A Story

I was struck by an excerpt from a Don Hewitt speech he gave talking about the success formula for...

Change My Company!!! (but don't change me)

Imagine Business Development operates on the front lines of change. Everyday, we work with small...

Are You "A Newspaper Business"?

You may be closer than you think. I’ve developed the term “A Newspaper Business” to describe any...

From Advertising to Influence

As more and more data supports the diminishing return of traditional advertising, businesses...

Recovery?

I pride myself on being an optimist. A long time ago I had a coach who told me that he could...

Making It Rain Even In A Drought

UPDATE: in less than 24 hours we've "sold out" the Making It Rain Even In A Drought webinar....

Why Culture Matters

Netflix is a darling. Their customers love them, and so does Wall Street. In the last five years,...

But, I'm Not Apple

It's easy to look at successful companies and explain away their success. It happened to me today...