Anyone who knows me, or reads this blog, knows that I'm a big, BIG fan of story. I've always believed that the best story wins. Because of that, I bought Robert McKee's classic book Story. After a couple of years sitting on my bookshelf, I finally brought it home and began reading it. And boy! Am I glad I did. The book is written for aspiring screenwriters, and it was my hope that I'd gain some insights to improve Imagine's story and my clients' stories'. Less than 10 pages into it, I had so...