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The Demand Creator Blog

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What Screenwriters Can Teach Business Executives

Anyone who knows me, or reads this blog, knows that I'm a big, BIG fan of story. I've always believed that the best story wins. Because of that, I bought Robert McKee's classic book Story. After a couple of years sitting on my bookshelf, I finally brought it home and began reading it. And boy! Am I glad I did. The book is written for aspiring screenwriters, and it was my hope that I'd gain some insights to improve Imagine's story and my clients' stories'. Less than 10 pages into it, I had so...

Disproportionate Rewards - The 10X Advantage

I've just created a new presentation that highlights what my company does. As I completed it, I...

Finding Demand Creators

Earlier this week, I wrote a post about The 5 Levels of Sales Excellence. It’s generated a lot of...

It's All About People

You can have the best strategy. I’ll even you give you the best tactics. But, if you want to...

Overpromise And Deliver

You show me a salesperson that doesn’t overpromise a little and I’ll show you a salesperson that’s...

Is Your Business Model Sustainable?

I'm just asking.

When Is It Time to Sell Your Company

I was speaking with a group of CEOs in Detroit today. The speaker before me had been discussing the...

Welcome To The New Times Square

I'm in New York City speaking to several groups of CEOs about creating demand. I love New York City...

The Idiocy of Market Research

I had a meeting yesterday with a prospect. The prospect made it clear that he didn’t think an...

The Drought

On our recent webinar Making It Rain Even In A Drought, I focused on some of the key actions...