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The Demand Creator Blog

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Can You Give Me A Price?

Last week, I was working with a brand new client on sales strategy. They had an opportunity to pursue a significant opportunity and were being asked to price their services. They asked me how to handle it.

Brand Destruction

Verizon Wireless and AT&T are in an ad war right now. First, Verizon came out with their “There’s a...

Are You Different?

When I speak with CEOs across the country, I’m always amazed by how much attention is paid to...

Good Is No Longer Enough

For at least the last 20 years, businesses have had a wind at their back that has driven growth and...

Mistakes & Improvements

The people over at RainToday.com just completed an interesting study on The Sales Mistakes That...

Best Friend Conversations

I’ve had lots of conversation in response to my last post on cutting your sales cycle time. What’s...

The Secret to Cutting Your Sales Cycle Time

I remember it like it was yesterday. It was my first “official” sales job in a stereo/furniture...

Build Marketing Assets, Don't Spend Resources

I live by a philosophy that guides virtually every marketing decision I make – it’s okay to utilize...

The Key To Business Growth? Boring, Critical Tactics.

There are few bigger fans of strategy than me. Truth be told, personally, great ideas and thoughts...

Winning Competitive Business

I don't typically get jealous of people. We all have our own stories, but I have to admit I'm...