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The Demand Creator Blog

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Welcome Back AOL

Today marks the end of what has been called the worst corporate acquisition of all-time - AOL's acquisition of Time Warner, as AOL gets listed on the NYSE. While AOL works to redefine itself and its underlying value proposition, it's worth taking a moment to review some important lessons that AOL/Time Warner taught us.

An Open Letter to Barrack Obama

In this blog, I work hard to stay away from politics, or anything that can be perceived to be...

Can You Give Me A Price?

Last week, I was working with a brand new client on sales strategy. They had an opportunity to...

Brand Destruction

Verizon Wireless and AT&T are in an ad war right now. First, Verizon came out with their “There’s a...

Are You Different?

When I speak with CEOs across the country, I’m always amazed by how much attention is paid to...

Good Is No Longer Enough

For at least the last 20 years, businesses have had a wind at their back that has driven growth and...

Mistakes & Improvements

The people over at RainToday.com just completed an interesting study on The Sales Mistakes That...

Best Friend Conversations

I’ve had lots of conversation in response to my last post on cutting your sales cycle time. What’s...

The Secret to Cutting Your Sales Cycle Time

I remember it like it was yesterday. It was my first “official” sales job in a stereo/furniture...

Build Marketing Assets, Don't Spend Resources

I live by a philosophy that guides virtually every marketing decision I make – it’s okay to utilize...