Experiments, tests, and hypotheses all help a company continue to learn and grow with their product and with their audience. They’re great determinants of what is performing well, and where things could be changed to perform better. The results you get can help you to make decisions that lead to greater success and growth. What if I told you, though, that tests, such as A/B testing, are not the way to go? What if I told you that as a small to mid-sized business you could be wasting your time?...
