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The Demand Creator Blog

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A Missing Ingredient in Your Forecasting Methodology - Deal Quality

Forecasting has been ranked among the top problems for growth-focused executives for the last decade. Given the disruptive nature of the last five years and the importance of forecasting to a business's ability to scale growth, this should be no surprise.

Transforming Mid-Market Go-to-Market Strategy: The Power of Hybrid Leadership

In today's increasingly complex business landscape, mid-market companies face a unique challenge:...

The Illusion of Change Management in Modern CRM Implementation: Why Traditional Approaches Fail

As a leader driving growth, you've likely encountered the term "change management" countless times,...

AI Readiness: Preparing Your Business for a Competitive Future

Many senior executives are fascinated by and anxious about Artificial Intelligence (AI). While the...

The Strategic Timeline for Building RevOps: A Data-Driven Analysis

For high-growth companies, Revenue Operations (RevOps) isn't just another department—it's a...

The Real Cost of Poor CRM Adoption

The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per...

Here’s How Sales Managers Can Succeed Via an L&D Strategy

If you’re a sales manager, you were likely chosen for the job because you had great success as a...

What Is L&D and Why Should Sales Managers Care?

As a sales manager, you’re responsible for shepherding your reps to success. After all, if they...

One Thing RevOps Must Do To Enable Sales Performance

Companies are working harder than ever to increase sales—only to see a plummeting payoff. People...

If You’re Not Writing User Stories for Growth, You’re Missing Out

At Lift, we believe that user stories are invaluable growth tools that help us zero in on the...