---
title: Making Your Message Powerful
description: Too often, the focus is on the words alone.  Be it taglines, slogans, or elevator speeches - there is nothing any company can say that makes them different or better.
image: http://farm3.static.flickr.com/2623/3717803528_0088c54d6f.jpg?v=0
---

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# Making Your Message Powerful

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Jul 13, 2009 10:13:06 AM

As more and more companies are looking to transform their business to deal with the new realities, I am getting far more questions about messaging strategies.  I'm also seeing strong small and mid-size companies (SMEs) struggle with what it means to develop a powerful message.  Too often, however, the focus is on the words alone.  Be it taglines, slogans, or elevator speeches - there is nothing any company can say that makes them different or better.  There are, however, many things you can ***do***.

This morning I was discussing this very topic with a great client in the midwest.  I'd like you to hear what I shared with them.

[![](https://www.liftenablement.com/hs-fs/hubfs/whatisamessage.jpg?width=500&name=whatisamessage.jpg)](https://www.imaginellc.com)

Listen Here:

[Inbound Marketing](https://www.liftenablement.com/blog/topic/inbound-marketing), [Performance](https://www.liftenablement.com/blog/topic/performance), [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Demand Generation](https://www.liftenablement.com/blog/topic/demand-generation)

## Read On

### [More is Not Merrier](https://www.liftenablement.com/blog/more-is-not-merrier)

 Growing up, my mom often told me, “too much of a good thing can be bad for you.” As a child, I...

[![](http://farm2.static.flickr.com/1021/3171856711_de27116c14.jpg?v=0) ](https://www.liftenablement.com/blog/the-most-important-question-you-can-answer-now)

### [The Most Important Question You Can Answer - Now](https://www.liftenablement.com/blog/the-most-important-question-you-can-answer-now)

 Stop what you're doing and answer this question:

[![](https://www.liftenablement.com/hs-fs/file-1853289020-jpg/images/shortening-the-b2b-sales-cycle.jpg?width=352&name=shortening-the-b2b-sales-cycle.jpg) ](https://www.liftenablement.com/blog/3-tips-for-getting-b2b-sales-off-to-a-fast-start)

### [3 Tips for Getting B2B Sales Off to A Fast Start](https://www.liftenablement.com/blog/3-tips-for-getting-b2b-sales-off-to-a-fast-start)

 I wrote a post eight years ago called Why Google Wins. In it I shared what I think is the secret of...