Doug Davidoff
Tomorrow we welcome the "dog days of August." As a salesperson, I hated August more than any other month. It seemed like the world stopped, no one was available and every day was hazy, hot and humid.
August is, in fact, a very difficult month for sales and marketing activities. It is also an opportunity for those salespeople who take advantage of the slower pace August allows. I can't do anything about the weather (and all indications say August is going to be really hot for most of the US), but I can give you some insights into how to make August a productive month that can drive a profitable fall.
I asked my friend, and Get In The Door expert, Caryn Kopp to share an article she wrote a couple of years ago about August. She generously said she would. So, please review the keys to making August productive.