Introducing...The Demand Generation Show

Today is a really exciting day for the growth team at Imagine. We’ve been working on this for the last 10 weeks, and very heavily over the last six weeks. Today we are launching our newest channel to bring valuable insights to those whom we have chosen to serve.

The Demand Generation for SME’s Podcast, or The Demand Generation Show for short (or #DemandGenShow if you’re tweeting) is officially live. You can check it out here (better yet you can subscribe to it here), and if you feel so inclined, we’d love you to leave a review.

You may be wondering, does the world need another podcast? I know we sure were. Frankly, my answer for the longest time was “no,” and that’s why we hadn’t jumped on the podcasting bandwagon. However, as the world of sales, marketing, sales development and sales enablement seem to be hooked on some type of performance enhancing substance, we began to see a need.

The world of demand generation is changing every day. The opportunities for small and mid-sized companies (SMEs) are getting bigger by the hour, but making sense of all the complexity and changes has also gotten more difficult. Additionally, most of the material about demand generation out there (and there’s a lot) focuses on either very large organizations, SaaS companies or both.

We felt like there was a hole for SME’s and more traditional companies. So while we’ll certainly address technology and SaaS companies, we’ll really dig deep into how more traditional companies can leverage demand generation strategies to accelerate growth and the value of their businesses. If you want to know more about why we’re launching the The Demand Generation Show and why we think you’ll like it, you can listen to Episode 1.

As a reader of our blog, you may also wonder how is the podcast going to be different than the blog. The are important distinctions that we felt were important enough to justify the resources to start the podcast:

• First and foremost, we - Imagine - will not be the focus of the podcast. The Demand Generation Show will focus primarily on interviews of other thought leaders and SME company leaders that are implementing demand generation strategies every day. There are so many great ideas and people pushing the envelope, but the problem is that keeping up with everything is virtually a full-time job. The Demand Generation Show will be a single place where you can keep up with the different thinkers and ideas that work.
• Second, the podcast format allows us to dig deeper on certain subjects that would be overwhelming in written format. For example, check out Episode 2 where we talk about what demand generation really is and the process it follows. You’ll find it’s like attending an action focused, advanced class. As you listen to the interviews, you’ll hear the conversations and the questions we know that SMEs are asking, because we’re asked them every day.

Don’t Miss The Interviews

The highlight, and the real reason we decided to start the podcast, was the opportunity to share the insights from others in the trenches of growing demand and creating predictable, sustainable and scalable growth. We’ve got some great interviews coming down the pike, but frankly if we didn’t post another podcast, the interviews we’ve already shared blow me away.

In Episode 3, we interview David Weinhaus who heads growth initiatives for HubSpot’s partner channel (probably the largest, most successful partner channel in technology and filled with thought leaders themselves). David shares his experience from large megas like UPS to fast start unicorns like HubSpot. In this episode, we talk about the confluence of marketing and sales and how you can take advantage of it.

Episode 4’s highlight is a spirited conversation between me and The New Sales Coach, bestselling author Mike Weinberg. If you haven’t read his books (and even if you have) you don’t want to miss this conversation. I’ve already listened to it three times so I could take some notes. Suffice it to say that when the interview was over, I jumped on the phone and did some prospecting...and you’ll probably want to. Mike shares more valuable insights and recommendations in 30 minutes than I get when I go to all day training events.

What can I say about Episode 5? If you’re trying to create more sales qualified leads, there’s no one with more insight than the Queen of Sale Development. Trish Bertuzzi shares her experience of more than 30 years leading and advising companies on achieving vertical growth. She’s just released her new book and she shares some of her latest findings in our conversation.

Tech Tips

At the end of each podcast, we finish with a tech tip. In this section, I highlight a piece of technology that you can use to power your demand generation efforts.

So please visit our new page with show notes for each episode, or go to iTunes and subscribe to the podcast. If there’s a subject you’d like us to cover or someone you’d like us to interview, leave us a comment and we’ll do our best to make that happen.

More importantly, let me know how we can make the podcast (and this blog) a more relevant and more valuable resource to help you drive the growth goals that you have.