Doug DavidoffIt’s not at all unusual for executives to get some sticker shock when they first look into engaging a partner to implement an inbound marketing program. Frankly, when looking at the price tag associated with outsourcing the function, it’s quite natural to ponder the question, “At this price, couldn’t I just hire someone full-time?”
While the question seems like an obvious one to ask yourself, making that comparison is like comparing apples to furniture – they have little to do with one another. Inbound marketing is all about building a highly optimized lead management function to leverage your sales efforts and bring predictability and sustainability to your growth efforts.
As our new infographic at the bottom of this post highlights, building such a capability involves a tremendous amount of complexity, mixing different roles, capabilities and mindsets. The likelihood that you could find someone who brings all of the necessary experience and knowledge is difficult in and of itself. Even if you do find someone, it is impossible for one person to maintain the dynamic mindset that is needed to build a successful lead management function.
Another critical advantage to outsourcing inbound marketing, is that an integrated marketing firm is focused on the business of inbound marketing. They’ve built a culture to attract the best people for the role, they continually invest in their capabilities and stay tuned into the newest trends, separating the noise from what will really drive results for you.
We are regularly asked, “What do we get for your fee?” In an effort to answer that question and to highlight the value of outsourcing the inbound marketing function, we share this infographic. We’d love to know what you think, please let us know by leaving a comment below!
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