Doug DavidoffIn July of 2011, I wrote a somewhat controversial rant as to why marketing just doesn't work for the vast majority of small and mid-market (SME) B2B companies. As John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.” If you’re involved in a small or mid-market B2B company, you probably wish you were only wasting half.
In our experience, those companies that even do marketing not only find that half of their marketing efforts are a waste, but the half that is having impact is only creating about 50% of the results is should be. And it’s costing your company millions in lost opportunities.
This is the largest vulnerability facing SME's. Ineffective marketing processes put far too much pressure on your sales efforts, making them less effective in both closing business and protecting your margins. An effective B2B marketing process is critical do either improve sales results, decrease sales costs or too do both.
Next Wednesday, January 18th we'll share the inside secrets that will allow SME's to double the impact of their sales efforts, without hiring another salesperson. Join us for:
Making Marketing Work:
Harness The Power of Effective B2B Marketing to Leverage Your Sales Efforts
The best companies in the world know the power and leverage that marketing provides – allowing them to break free and bypass competition why driving tremendous profitability.
In this program we'll share:
- The 3 critical mistakes SMBs make that cause their sales costs to skyrocket and reduces your closing rates
- A 5-Step Marketing System that directly connects marketing efforts to sales and allows you to gage the ROI of EVERY activity
- How to utilize marketing efforts to double the impact – and value – of your salespeople
