Doug DavidoffThe December 2005 issue of Harvard Business Review is a must read for any executive or entrepreneur serious about accelerating growth. You can go out and buy the magazine, or you can download the articles on the web. The articles cost $7.00 to download and it is well worth it. Here are the two articles I recommend:
Strategy and Your Stronger Hand, by Geoffrey Moore (one of the world’s best thinkers and writer’s on the topic of strategy) explains how to develop and stick with the right strategy. In this article, Geoffrey explains one of the underlying causes of commoditization better than any I have seen (and he does it in one paragraph).
Marketing Malpractice: The Cause and The Cure, by Clayton Christensen, Scott Cook and Taddy Hall explain why traditional marketing approaches fail – and what you can do about it. Clayton Christensen is the author of “The Innovator’s Dilemma” and “The Innovator’s Solution”&mdashtwo of the best books you can find on the challenges of growth.
If you buy the full issue, there are some other articles that are excellent, but the two articles above are must reads.
Until next time, Doug