Seize The Advantage! I'm seeing it. Businesses and consumers are beginning to lift their heads out of the sand. They're hoping - they're waiting. What are they waiting for? For someone to step up and really make their lives better - and I mean really.
What does that mean? It means that those companies that step up and create and deliver on a resonating promise will see profitable growth - and loyalty - beyond their wildest imagination. Companies that stop making buyers sacrifice will become the sellers of choice. They'll gain such an advantage that it will be a generation before their competition will be able to narrow the gap. Don't believe me - check out this study from The Kaufman Foundation. I love the tile, by the way: The Economic Future Just Happened.
Think about what that title means. If you haven't radically changed your approach to the market, you're now behind. So, ask yourself - and start answering:
- What would you have to do to deliver a selling proposition that was so resonating your desired buyer wouldn't consider going anywhere else?
- How can you make money doing it?
