In my role at Imagine Business Development, I am responsible for publishing posts to our blog and also promoting each post through social media. At least once a week, I am surprised by the engagement one post receives over another either through social media or our email campaigns. I have spent significant time trying to figure out why this happens. Sometimes it is very obvious. Let's face it...all posts are not created equal. However, sometimes the posts (either blog or social media) that have...
