Q4 is here. For many organizations that means taking a look at where they’ve been and where they’re going in the next calendar year. Planning becomes a priority for every department. Everyone is busy reviewing and assessing information to help point them in a direction for the new year. Marketing and sales departments are a big part of this process. After all, they drive revenue and if they aren’t being as effective as possible, it’s time for a new plan, right? But is extensive yearly planning...
